When you make brands that put smiles on people’s faces and create better moments for millions, you feel a sense of pride in your work. Today, our iconic products like M&M’S®, SNICKERS®, ORBIT®, EXTRA® and Skittles® are enjoyed in more than 180 countries.
We’re not just committed to our consumers, we’re focused on positively impacting the planet and the population. From chocolate to chewing gum, we have more than 34,000 Associates working hard to improve the way we source, make and market our products, so our consumers can enjoy them even more. Some of our commitments include:
- Investing $1 billion to build a new cocoa supply chain model centered on smallholder farmers.
- Creating more sustainable and resilient mint through plant science and investing in communities.
- Reducing our carbon footprint by using enough renewable energy to create all M&Ms® sold.
- Following our Nourishing Wellbeing commitment to advance science, innovation and marketing in ways that help billions of people and their pets lead healthier, happier lives.
With rigorous testing for the safety, taste and quality of our treats, we ensure that the world of tomorrow will have even more smiles, and that we’re still making candy the same way Frank C. Mars did: one piece at a time.
M&M'S® is the irresistible bite-size chocolate coated with colorful candy. It is the #1 chocolate brand in the world. These delicious chocolate lentils were first created in 1941, and instantly became famous all over the globe. M&M'S® characters are some of the most valuable assets, their jester personality and fun stories are much loved by young consumers. M&M'S® Chocolate is available in various flavors, such as Milk, Peanut, Crispy, Almond...
Extra®, Wrigley's first sugar-free gum, was launched in 1984. Within five years, Extra® became the No. 1 sugar-free gum brand in the world. Extra® officially entered China market in 1996. It has been bringing surprises after surprises to Chinese consumers with new flavors and innovative packaging. The company has introduced a series of brand stories based on slogans like "Putting your Teeth First, Putting you First" and "All the Tastes, One Extra". A number of hugely popular commercials have been particularly memorable and have raised brand awareness successfully among the general public. Extra® became China's No. 1 chewing gum brand in 2010. It has been leading the way in chewing gum development since then. To build an even more inspiring brand with sincerer attitude, Extra® launched a new brand philosophy, "Smile Back", for greater emotional appeal in 2016.
Hungry? Don’t be. Curb your hunger with SNICKERS, a chocolate bar loaded with peanuts, caramel and nougat. First introduced in 1930, this hunger buster has been the world’s favorite snack ever since.
Meet the Rainbow, Eat the Rainbow Skittles® were launched in 1979 in the U.S. It is now a world famous brand after 30 years of promotion in countries and regions around the world. In 1995, Skittles ® original became available on the shelf in China. This uniquely round and colorful candy with real fruit flavors has then become a favorite among young people. The proposition of the Skittles ® brand is not only to provide a bag of tasty candy for consumers, but also to take customers into a wild, wonderful world and bring surprising fun and flavors into everyday life.
Made with 100 percent pure cocoa and dedicated process, Dove®Chocolate creates chocolate indulgences with silky smooth texture and delicious, lingering taste. Since entering China in 1993, Dove® has become the taste definer of chocolate with wide variety of flavors and formats. Dove®’s “Enjoy the Silky Smooth” & Dove Girl has also become the household slogan & figure, empowering modern Chinese women to actively pursue the pleasure that’s worth taking.
Live Up to your Sense! Wrigley's youngest chewing gum brand 5™, was first launched in the United States in 2007. The combination of surprising flavors and mysterious black package gained an instant popularity among young people. Following its own philosophy of "Encouraging Young People to Accept Challenges", 5™ sugar-free gum broke into China in 2012. It started by using the slogan "Venture your Sense" to encourage the younger generation of customer to challenge the unknown. "Great Adventure Pack" was launched in the following year. It was the first combination of chewing gum and adventure game. Each piece of gum contains popular topics among youth and caters young people's desire for adventures.
Start Something Fresh Doublemint® chewing gum was first introduced to the United States in 1914. It is now sold in more than 180 countries and regions as one of the most favorite chewing gums in the world. In China, many consumers' knowledge of Wrigley products began with Doublemint®. In 2006, Doublemint® mints were launched providing another breath-freshening option for consumers. In 2014, Doublemint®celebrated its 100th birthday with a rebranding project launching in 2015 to upgrade the brand appeal of "Breath-Freshening" to the social need of "Start Something Fresh". The new slogan has allowed more consumers to realize all it takes is a small gesture for people to reach out to each other, just like how Doublemint® wrappers connect people and bring more smiles to the world.
Happiness Today Originated from a Swiss premium brand, Sugus® is the chewy candy that contains real juice. It is an excellent choice for sharing or gifting. Sugus® establishes a sweet relationship with you and life and brings you simple, fruity chewing pleasures.
CUIXIANGMI® was born in China in 1995 and is the only brand within Mars China that is not a global brand. In 2010, it was repositioned as a gatekeeper brand. The main reasons for this shift to a gatekeeper brand were driven by the need to drive early experiences in building brand presence within consumer chocolate repertoire and CUIXIANGMI® was perfect for this role as Mars China does not have a brand in their current portfolio to drive penetration via gatekeepers—the biggest consumer group in both chocolate and FMCG.